The Master of Business Administration with specialization in Events Management, is one of the most attractive courses in today’s world. The process of planning and coordinating the event is usually referred to as event planning and it includes budgeting scheduling, site selection, acquiring necessary permits coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans. Each event is different in its nature so process of planning and execution of each event differs on basis of the type of events. So students have a world of opportunities to choose for managing events across several industries. 

Some of the preferred electives in this area are –Event and Media Production & Logistics, Event and Media Research, Managing Sponsorships for events, Planning Marketing Communications for events.

The primary takeaways of this specialization in Events Management within the MBA programme at Manav Rachna CDOE would be – 

• Application of project management skills to formal events such as Weddings, formal parties, concerts, or conventions
• Promotion of brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event
• Catering to events of all sizes from the Olympics down to business breakfast meetings. Many industries, celebrities, charitable organizations and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement.