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The event and media industries are fast-paced, and creative, and require a unique combination of planning and implementation. Manav Rachna Online offers an online MBA in event and media management to prepare graduates to lead, innovate and manage both small and large scale events, media campaigns and entertainment projects. The program integrates the core principles of management with specialized knowledge of the event and media industries, thereby preparing graduates to perform successfully in a changing global environment.
Review the concepts, planning, and execute events from diverse niches. From corporate meetings to city-wide festivals, learn to analyze logistics, budgets, and vendor costs, as well as audience engagement strategies that build dynamic and enjoyable events
Develop skills for brand management and promotions with an emphasis on creating memorable social experiences and utilizing media channels for best exposure and audience loyalty.
Build skills to integrate digital media and data analytics through different online media platforms into your unique event and media management strategy.
Understand the process of building and managing media campaigns across multiple media platforms. From print to social media, learn how to find and craft unique promotional content and strategies that connect and peak interest amongst a targeted audience.
Learn skills and effective strategies to manage crises, risk assessment, and troubleshooting, on site for live events, or with effective pre-planning for high-stakes media.
An MBA in event management online prepares graduates for a variety of occupations:
Event Manager
Media Planner
PR Manager
Brand Strategist
Digital Marketing Manager
Entertainment Project Manager & much more..
The MBA in event management online program is designed for professionals who aspire to lead a creative project in a corporate, media, entertainment, and hospitality rich environment.
The MBA in Events Management online specialization makes extensive use of coordination and planning, including creativity, entrepreneurship and fact-based management to drive decision-making. It is therefore closely related to management science. Manav Rachna offers a blended learning environment and is adapted along with comprehensive guidance and supervised training with subject-matter professionals. The MBA in event management online specialization is covered over a period of 2 semesters with 2 subjects in each semester. There are practical case studies and hands-on experience with live projects which enhance the student’s interface at the Manav Rachna Centre for Distance and Online Education (MRCDOE).
The two-year, four-semester online MBA in Event Management online programme equips students with the skills and knowledge needed to excel in the dynamic event management industry. The curriculum covers topics such as event planning, marketing, sponsorship, budgeting, and risk management, providing a comprehensive understanding of how to manage and execute successful events across various scales and sectors.
Yes, the online MBA in Event Management is approved by the University Grants Commission (UGC) and AICTE, ensuring that it meets the national standards of higher education in India.
Pursuing an online MBA in Event Management online offers flexibility and convenience, allowing students to study while managing other personal or professional commitments. The online program provides specialized knowledge of event management, enhancing leadership, organizational, and networking skills. Additionally, students gain practical insights through case studies, industry projects, and live events, preparing them for leadership roles in a growing and lucrative industry.
Yes, the online MBA in Event Management from Manav Rachna Online holds the same academic rigor, quality, and recognition as a traditional MBA. The degree is backed by accreditations from UGC and AICTE, ensuring its value in both national and international markets.
Graduates of the online MBA in Event Management can pursue various roles in event management companies, hospitality firms, PR agencies, and corporate event planning. Potential careers include Event Manager, Wedding Planner, Corporate Event Planner, Marketing and Sponsorship Coordinator, Exhibition Manager, and roles in government and non-profit event planning.
Yes, Manav Rachna Online offers comprehensive placement assistance through virtual and offline job fairs, as well as a digital platform that connects students with recruiters across industries. The university helps students secure internships and full-time positions through career guidance, resume building, and interview preparation.
Exams are conducted through the Online Technology Enabled Proctored format, ensuring the integrity and fairness of the assessment process. The evaluation includes 30% internal assessments through assignments and quizzes, and 70% external assessments through end-of-term exams. The format consists of multiple-choice questions, case studies, and subjective questions to ensure a comprehensive evaluation of students’ knowledge and skills.