About the Online MBA in Digital Marketing and E-commerce Programme

The Online MBA in Digital Marketing and E-commerce in India is a two-year management degree course, which imparts training and knowledge of using marketing tools on digital platforms to promote a product or service for increasing customer base.

This Online MBA degree opens a variety of options for the candidates, including a high-paying marketing management job with lucrative annual pay that will increase with your experience in the particular field with huge future prospects.

Top Online MBA recruiters in this area are – Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart, Google.

In today’s technological era, the demand for digital marketers and e-commerce experts has never been higher. An online MBA in digital marketing in India offers graduates, professionals, and lifelong learners the chance to learn about the newest digital marketing trends and strategies. It also provides them with crucial leadership and management skills needed for business expansion, to meet the growing market need for skilled individuals.

Our MBA digital marketing online course is designed for those who want to gain extensive knowledge of various marketing tools such as SEO, Content Marketing, Social Media Marketing, email marketing, data analytics, etc. You will be taught how to create and oversee effective online promotions, enhance customer interaction, and use e-commerce platforms to generate business outcomes.

Online MBA in Digital Marketing & Ecommerce Programme Objectives

Upskilling for online MBA in digital marketing professionals
To Develop the skills to build a practical digital marketing plan that regulates your business goals
Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision
Apply concepts learned in the program to the final project, and create your own digital marketing strategy
Career Shift, Freelancing Business Owners & Entrepreneurs: Promotion and upkeep
Expand your definition of ROI and determine which KPIs can be applied to your digital marketing plans
To Evaluate how companies use various strategies to reach target audiences and learn how to adapt them creatively in your own organization

Online MBA Overview & Structure

UGC & AICTE Approved Online MBA Degree Offered By Us

Master of Administration is a comprehensive 2 years (4 semesters) PG program offering in-depth study of theoretical concepts and functional areas in Business Administration.

  • Digital Technologies & Systems

  • Economics for Decision Making

  • Accounting for Managers

  • Managerial Statistics

  • Individual and Organizational Dynamics

  • Marketing Management I

  • Professional Development-I

  • Managerial Communication-I

  • Research Methodology & Analysis

  • Managing Human Resources

  • Production & Operations Research

  • Global Business Management

  • Corporate Finance

  • ESG for Business

  • Marketing Management II

  • Capstone Project /Business Simulation -I

  • Professional Development-II

  • Managerial Communication-II

  • Business Strategy

  • Professional Competency-I

  • Capstone Project

  • Employability Skills-I

  • Internship Project

  • Electives

    Fundamentals of Digital Marketing 

    Fundamentals of E-Commerce 

    Social Media Marketing

  • Professional Competency-II

  • Entrepreneurship & Startups

  • Employability Skills-II

  • Final Dissertation/Project

  • Electives

    Digital Entrepreneurship

    Web Analytics

Click to View Jan 2026 Click to View July 2024-26 and onwards Click to View July 2023-25

What are the reasons for selecting our Online MBA in Digital Marketing & E-Commerce?

Global Reach

Many business owners are always looking for people who can oversee worldwide projects and are skilled in utilizing the tools required in a closely connected market. Our online MBA provides students with the necessary skills to successfully take charge in the business world.

Expert faculty

Gain sought-after skills and guidance from global faculty, industry professionals, and experienced mentors to succeed in high-paced sectors.

Flexible Learning

Benefit from cutting-edge insights and global perspectives delivered by seasoned professionals and internationally recognized faculty at Manav Rachna Online, enriching your learning with real-world relevance and global competence.

Curriculum Aligned with Industry Needs

Our MBA digital marketing online program incorporates up-to-date digital marketing techniques, real-world examples, and case studies to equip you for success in dynamic fields.

Global Reach

Many business owners are always looking for people who can oversee worldwide projects and are skilled in utilizing the tools required in a closely connected market. Our online MBA provides students with the necessary skills to successfully take charge in the business world.

Expert faculty

Gain sought-after skills and guidance from global faculty, industry professionals, and experienced mentors to succeed in high-paced sectors.

Flexible Learning

Benefit from cutting-edge insights and global perspectives delivered by seasoned professionals and internationally recognized faculty at Manav Rachna Online, enriching your learning with real-world relevance and global competence.

Curriculum Aligned with Industry Needs

Our MBA digital marketing online program incorporates up-to-date digital marketing techniques, real-world examples, and case studies to equip you for success in dynamic fields.

Career Prospects After an MBA in Digital Marketing Online

Graduates of our MBA digital marketing online program can pursue a variety of roles, including:

Brand
Manager

SEO/SEM
Expert

Social Media
Strategist

Digital Marketing
Manager

E-Commerce
Specialist

Accelerate your career with our online MBA in digital marketing in India and equip yourself with the required skill set to succeed in one of the most dynamic business sectors. Enroll Now and become a digital marketing expert and take the next step towards your career.

What Manav Rachna’s Online MBA in Digital Marketing and
E-commerce Offer?

At Manav Rachna Online, a blended learning environment is adapted along with comprehensive guidance and supervised training with subject-matter professionals. A degree earned online has a wide range of advantages. The online education sector, and specifically online MBA, has experienced tremendous growth over the years. An Online MBA degree offers a variety of specializations that one can choose from.

Apply Now

Frequently Asked Questions

What does Manav Rachna ==Online's MBA== in Digital Marketing programme entail?

This two-year, four-semester online MBA programme focuses on providing students with in-depth knowledge of digital marketing strategies, tools, and analytics. The curriculum covers key areas such as social media marketing, search engine optimization (SEO), content marketing, and data-driven marketing techniques, equipping students to thrive in the digital landscape.

Yes, the online MBA in Digital Marketing programme is accredited and recognized by the University Grants Commission (UGC), ensuring compliance with national educational standards.

Pursuing an online MBA in Digital Marketing offers numerous benefits, including flexibility in learning, access to contemporary marketing practices, the opportunity to learn from industry experts, and enhanced career prospects in a rapidly growing field. It also allows students to balance their studies with professional commitments.

Yes, the online MBA in Digital Marketing is designed to provide the same rigorous curriculum and learning outcomes as a traditional MBA, making it equally reputable. Graduates receive a degree that is valued by employers across various industries.

Graduates of the online MBA in Digital Marketing can pursue a variety of career opportunities, including roles such as digital marketing manager, social media strategist, SEO specialist, content marketing manager, and brand strategist. They are well-equipped to take on leadership positions in the digital marketing sector.

Yes, Manav Rachna Online offers comprehensive placement assistance through a dedicated placement cell. The cell connects students with industry recruiters and organizes both virtual and offline placement drives to support students in their job search.

Online exams are conducted using the Online Technology Enabled Proctored format. The assessment structure comprises 30% internal assessments and 70% external evaluations, including multiple-choice questions, case studies, and subjective questions to ensure a thorough evaluation of students’ knowledge and skills.