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About the Online BBA in Digital Marketing Programme
UGC approved Online BBA Programme
AICTE approved Online BBA Programme
Online BBA in Digital Marketing in collaboration with Upgrad, it is three years Graduate degree Program in Digital Marketing comprising of requisite professional management learning of various functions with expertise in area of digitalization. Digital Marketing explored the fast-moving industry, which has witnessed enormous growth in a relatively short period of time. A demand for appropriately skilled personnel which is compounded by the need to develop the associated infrastructure including expanding existing organisation and building new ones.
Digital Marketing which will be guide by industry experts- Upgrad.The programme intends to impart hands-on knowledge on a wide range of applications and techniques used in the field of Digital Marketing. Online BBA in Digital Marketing offered by Manav Rachna Online, specifically to give students a solid grounding for a lucrative career in the dynamic field of Digital Marketing. This Online BBA in Digital Marketing is appropriate for working professionals, entrepreneurs, and job-market seekers who want to engage in organizations and skilled jobs.
Online BBA Degree Overview & Structure
Online MCA Degree Offered By Us
Bachelor of Business Administration is a comprehensive 3 years (6 semesters) UG program offering in-depth study of theoretical concepts and functional areas in Business Administration.
Business Information System
Business Mathematics
Business Organization and Management
Introduction to Sustainable Development Goals
Business Economics
Financial Accounting
Digital Marketing and Design Thinking
Business Communication
Indian Knowledge System
Business Statistics
Database Management System
Company Accounts
Organisational Behaviour and Development
Online and Social Media Marketing
Environmental Studies
ELECTIVE COURSES
- Business Content Writing
- Excel for Decision Making
Operations Management
Cost and Management Accounting
Marketing Management
Human Resource Management
Search Engine Optimization
Sports and Yoga
ELECTIVE COURSES
- Indian Financial Systems
- Principles of Banking
- Entrepreneurship Development and Practices
Business Research Method
Financial Management
Customers Relationship Management
Business and Digital Media Laws
Universal Human Values
ELECTIVE COURSES
- Sales & Distribution Management
- Business Negotiation Skills
- Social Media for Promotion
Strategic Management
Taxation Laws and Practices
Advanced Digital Marketing
Summer Training Project
ELECTIVE COURSES
- Basics of Consumer Buying Behaviour
- Data Visualization
- Digital Entrepreneurship
- E-Commerce
Corporate Governance and Ethics
Service Marketing
Business Analytics for Managerial Decisions
Project Report & Presentation
ELECTIVE COURSES
- Money and Banking
- Leadership & Team Building
- Social Entrepreneurship Development
Career Opportunities After an BBA in Digital Marketing Online
After completing the programme, students can explore various roles such as:
Digital
Marketing
Executive
SEO
Specialist
Social
Media
Manager
Content
Strategist
PPC
Analyst
Online
Brand
Manager
The programme also provides a strong foundation for higher education and professional certifications in marketing and business management.
Online BBA in Digital Marketing Programme Objectives
Online BBA in Digital Marketing give in-depth knowledge and prepare students for career in various aspects with practical inputs that making it easier for the learners to hedge into any business sector and explore any domain. Digital Marketing involves marketing to consumers through digital channels such as websites, mobile devices, and social media platforms. Digital Marketing concepts, theories, and models apply to the field of digital marketing and communication, helping students understand the similarities and differences between marketing and communication in the digital world.
