Strategic Management

Gautam Srivastava
Last Update September 3, 2021
1 already enrolled

About This Course

The course makes an attempt to understand the process of Strategy formulation and Implementation.It enabled to apply business strategy for organisational effectiveness.The course helps in  the application of concepts,tools and principles of strategy formulation for competitive analysis

Curriculum

52 Lessons

Introduction to Strategic Management

The unit gives a context to the course and familiarises with basic concepts related to approach to SM,levels of strategy and details of the general environment
PPT-Course Introduction & Overview00:00:00
Discussion Forum-00:00:00
Introduction video00:00:00
Significance & Importance- Video00:00:00
Quiz

Approach to Strategic Management

Levels of Strategy

General Environment

Competitive Environment

Porters 5 forces model

Value Chain Analysis

Corporate Strategy

Business Ethics & CSR

Core Competency

7S Framework

Organisational Structures

BCG Matrix

Strategic Leadership

Strategic Implementation

International Strategy

5P’s of Strategy

Advantages and Disadvantages of Strategy

Customer Relationship Management

The need for CRM stems from the fact that for an organisation to survive and thrive,it needs to retain and acquire customers.The cost of retaining is much lower than acquiring a new customer.Hence CRM is a critical tool which helps retain regular,loyal,high value customers and also reward them accordingly basis their revenue potential

Your Instructors

Gautam Srivastava

Associate Professor

0/5
1 Course
0 Reviews
1 Student
Gautam Srivastava is a Physics(Hons) from Fergusson College Pune and a Management graduate from IMDR Pune.He has over 27 years of Industry experience in the field of Revenue Management,Operations,CRM and Sales Strategy with companies like Modi Xerox,Times of India,HT Media,Diligent Media Corporation etc.He is currently with Manavrachna Educational Institution as Head of Career Development Centre and a faculty of Strategy & Marketing with their Faculty of Management Studies
See more

Write a review

Free
Level
All Levels
Lectures
52 lectures
Subject
Language
English
Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Click outside to hide the compare bar
Compare
Wishlist 0
Open wishlist page Continue shopping