Retail Management : Overview and role in marketing

Dr. Priyanka Srivastava
Last Update September 20, 2021
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About This Course

This paper is to make students imbibe with the retail practices in the field of marketing.

Target Audience

  • Students of BBA

Curriculum

86 Lessons

Unit 1 : An Introduction to Retail Management

This topic discusses the scope of retail, its types, and its institutions.
Introduction to Retail Management00:00:00Preview
Evolution of Retail Industry00:00:00Preview
Introduction to Retail00:00:00Preview
Evolution of Retail Industry00:00:00Preview
Types of Retailers00:00:00Preview
Large Scale Retailers00:00:00Preview
Weblink 1: Book of Retail00:00:00Preview
Weblink 2 : RETAIL INDUSTRY IN INDIA00:00:00Preview
Weblink 3 : Mc Kinsey Report00:00:00Preview
Weblink 4 : Introduction to retail00:00:00Preview
Weblink 5 : Top 100 Retailers00:00:00Preview
Weblink 6 : Case study of CROMA00:00:00Preview
Weblink 7 : Case study of CROMA00:00:00Preview
Weblink 8 : Retail Industry Trend and Overview00:00:00Preview
Assignment Questions 300:00:00
CASE STUDY ON RETAIL00:00:00
Activity based Assignment00:00:00Preview
Review Questions00:00:00Preview
Review Questions00:00:00Preview
Types of Retailers00:00:00Preview
Large Scale Retailers00:00:00Preview
Assignments on Case Study on Kishore Biyani the founder of Future Group
Assignments 2 :FIB
Assignment 1 Questions (True /False)

Unit 2 : Retail Strategy

This unit discusses elaborately the customer analytics, consumer behavior and information gathering process to understand the techniques to build Customer Relationship Management.

Unit III – Merchandise Management

This unit discusse in length the merchandise planning process, the supply chain management system, managing store and mall.

Unit 4 – Retail Promotion

This topic discusses establishing and managing retail image with the aid of various retail communication mixes.

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Dr. Priyanka Srivastava

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Free
Level
Intermediate
Lectures
86 lectures
Language
English

Material Includes

  • PPT, ASSIGNMENTS, QUIZES
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