Psychology and Media

Swati Saharan
Last Update October 5, 2021
3 already enrolled

About This Course

In this course we will discuss the application of psychological principles to understanding the impact and use of media technologies.

Learning Objectives

1. Explain the psychological processes underlying the effect of media.
2. Demonstrate Updated knowledge on how Media (including social media and the Internet) transform society.
3. Display practical knowledge about neuromarketing: the psychological impact media has on consumers.
4. Exhibit expertise on audience engagement: the psychology of finding and engaging audience


  • Understanding of basic psychological principles

Target Audience

  • Students, PhD scholars, Teachers, people who are interested in learning about media psychology


55 Lessons120h

Unit 2: Psychology and Advertisement

Video History of Psychology in Advertising00:00:00Preview
Principle of Influence00:00:00Preview
: quiz 2
Psychoanalysis in Advertisment00:00:00Preview
: Gestalt Psychology in Advertisment00:00:00Preview
Quiz 1
Assignment 1
Q4: Assignment 3
: Assignment 4
Quiz 2
Quiz 4
History of Psychology in advertisment00:00:00Preview
Psychoanalysis in advertisement00:00:00Preview
Principles of Influence00:00:00Preview
Gestalt psychology in advertisment00:00:00Preview

Unit 1: Media Psychology

Unit 3 : Media impact

Unit 4: Digital Age


Your Instructors

Swati Saharan

5 Courses
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8 Students
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Duration 120 hours
55 lectures

Material Includes

  • PPT
  • PDF
  • ebook
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