Introduction to Marketing

Consumer Behaviour

The consumer behaviour topic will help to understand consumer in informed and systematic way. To understand the factors influencing the consumer behavior.

Concept of segmentation

This topic will help you in understanding how marketers select customers and serve them.

Pricing concept and strategy

Managing integrated marketing channels

Integrated marketing communication concept

Recents Trends

PPT: Meaning of Marketing Management

The lesson will you to understand the meaning and concept of marketing management.

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