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OBCOM-DS-302: Principles of Marketing

83 Lessons
120 hours
All Levels

Marketing is one of the important ingredient for any business …

What you'll learn
1. Able to evaluate key marketing concepts, theories and techniques for analyzing a variety of marketing situations;
2. Identify and demonstrate the dynamic nature of the environment in which marketing decisions are taken and appreciate the implications for marketing strategy determination and implementation;
3 Analyze how marketing mix decisions are made and used over time;
4. Illustrate the importance of recent issues and development in marketing practices.
Free

Marketing Management-M.Com

58 Lessons
All Levels

Marketing Management is a course that revolves around different marketing …

What you'll learn
By the end of this course, students should be able to:
1. Understand the concepts, principles, tools and techniques of marketing.
2. Identify and demonstrate the dynamic nature of the environment in which marketing decisions are taken and appreciate the implications for marketing strategy  determination and implementation.
3.  Develop an understanding of the principles and techniques in marketing management process in a dynamic and competitive global environment.
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